Melanie O'Brien is a social media and content professional with 7+ years of experience. She has worked in the food and beverage industry for over 15 years and has an extensive knowledge of consumer and food/recipe trends. She has also worked in the craft/sewing space, including creating several blogs, freelance writing for popular sewing websites and industry magazines and running her own eCommerce site, selling organic cotton fabric. She is currently available for freelance projects, consulting, and contract work.
Social Media Specialist | Palermo's Pizza | 2017 - 2018
Led and managed social media marketing strategy for Palermo’s Pizza, Urban Pie, King Cheese and Connie’s Pizza.
Senior Manager, Content Marketing | Trusted Media Brands (f/k/a Reader’s Digest Association) | 2014 - 2017
Led social media, newsletter, website and general content strategy and execution for TMB's highly engaged consumer brands including Reader's Digest, Taste of Home and The Family Handyman.
Senior Online Producer | Reader’s Digest Association/Taste of Home | 2013 - 2014
Managed, wrote and created daily content plans for Facebook, Twitter, Google+, Instagram, Pinterest, newsletters and website.
Social Media Specialist | Reader’s Digest Association / Taste of Home (contracted through Westaff) | 2012 - 2013
Created daily content plans for Facebook, Twitter, Google+ and Pinterest.
Owner | Modern Organic Fabrics | 2009 - 2011
Sold organic cotton fabric through dedicated eCommerce website.
Founder/Writer/Editor | A Sewing Journal | 2011 – 2013
Founded blog covering on-trend fabric and sewing projects from the online sewing community.
Columnist | Sew, Mama, Sew! Website | 2011 – 2012
Wrote a monthly column covering sewing trends among the online handmade community.
Contributing Writer | FabShop News Trade Magazines | 2011 – 2012
Wrote copy and chose images for articles about trends in fabric.
Contributing Writer | WebCents Trade Magazine | 2012 – 2012
Wrote articles about using social and digital media for sewing businesses.
Freelance Writer & Mom Columnist | Greenfield Patch.com | 2011
Wrote guides to local events, businesses, neighborhood services plus family events for local news website.