Melanie O'Brien is a social media and content professional with 7+ years of experience. She has worked in the food and beverage industry for over 15 years and has an extensive knowledge of consumer and food/recipe trends. She has also worked in the craft/sewing space, including creating several blogs, freelance writing for popular sewing websites and industry magazines and running her own eCommerce site, selling organic cotton fabric. She is currently available for freelance projects, consulting, and contract work.


Social Media Specialist | Palermo's Pizza | 2017 - 2018
Led and managed social media marketing strategy for Palermo’s Pizza, Urban Pie, King Cheese and Connie’s Pizza.

  • Social media strategy, content development and reporting analytics 
  • Social media paid campaign planning, creation, delivery and execution
  • Budget management
  • Campaign performance analysis
  • Creative services project management 
  • Community management

Senior Manager, Content Marketing | Trusted Media Brands (f/k/a Reader’s Digest Association) | 2014 - 2017
Led social media, newsletter, website and general content strategy and execution for TMB's highly engaged consumer brands including Reader's Digest, Taste of Home and The Family Handyman.

  • Consistently grew organic referral traffic from Facebook 
  • Built and managed editorial calendar 
  • Used data-informed strategy for content creation and posting
  • Content marketing strategy across social media, newsletter and website
  • Launched social media video strategy for Taste of Home
  • Managed transition to digital-first content strategy
  • Managed team of digital content producers and social media managers.
  • Managed vendor relationships and contracts

Senior Online Producer | Reader’s Digest Association/Taste of Home | 2013 - 2014
Managed, wrote and created daily content plans for Facebook, Twitter, Google+, Instagram, Pinterest, newsletters and website. 

  • Used data-informed content strategy to grow Taste of Home's Facebook audience from 1MM to 3MM
  • Increased referral traffic to website from Facebook by 92%
  • Launched Taste of Home's Instagram page and created posting  strategy
  • Created social media marketing campaigns
  • Managed creative services
  • Created website content based on SEO research
  • Created and executed content plans for newsletters

Social Media Specialist | Reader’s Digest Association / Taste of Home (contracted through Westaff) | 2012 - 2013
Created daily content plans for Facebook, Twitter, Google+ and Pinterest.

  • Increased Facebook Page Likes from about 300K to over 1MM.
  • Maintained social media advertising calendar
  • Created content for social media marketing and advertising campaigns 

Owner | Modern Organic Fabrics | 2009 -  2011
Sold organic cotton fabric through dedicated eCommerce website.

  • Created digital marketing campaigns through email, Twitter and Facebook
  • Created and maintained website
  • Sourced products worldwide
  • Determined pricing strategies
  • Ordered and tracked inventory
  • Shipped fabric worldwide.

Founder/Writer/Editor | A Sewing Journal |  2011 – 2013
Founded blog covering on-trend fabric and sewing projects from the online sewing community.

  • Wrote feature stories
  • Solicited content and cultivated relationships and partnerships
  • Designed and maintained website
  • Utilized social media for marketing and relationship-building
  • Solicited advertisers and maintained advertising program

Freelance

Columnist | Sew, Mama, Sew! Website | 2011 – 2012
Wrote a monthly column covering sewing trends among the online handmade community.

Contributing Writer | FabShop News Trade Magazines | 2011 – 2012  
Wrote copy and chose images for articles about trends in fabric.

Contributing Writer | WebCents Trade Magazine | 2012 – 2012
Wrote articles about using social and digital media for sewing businesses.

Freelance Writer & Mom Columnist | Greenfield Patch.com | 2011
Wrote guides to local events, businesses, neighborhood services plus family events for local news website.